Example of poorly worded survey question

A negative question is a type of question for which a “no” response indicates an affirmative answer and a “yes” response indicates a negative answer. It is best to avoid the use of negatives in your survey because negative questions are tricky and can easily put off respondents.

Double negative questions are even trickier because such questions create a cognitive burden on respondents. Negative questions, of any kind, cloud the questions’ intent and makes it difficult to receive objective responses; hence resulting in high drop-out rates or survey biases.

Examples of Negative Questions

  1. True
  2. False
  1. Yes
  2. No

negative-questions

You can rephrase these negative questions to positive and unbiased survey questions such as:

  1. Yes
  2. No
  1. Not at all
  2. Fairly well
  3. Very well
  4. Excellently well

Double Barreled Question

Also referred to as a compound question or double-direct question, a double barreled question is a question that addresses two or more mutually exclusive issues and requires only one answer. Compound questions in surveys usually occur when a survey attempts to clarify certain areas of a question by providing extra information or descriptions with synonyms.

A double barreled or compound question is subject to multiple interpretations. The responses given to compound questions are not exactly useful for analysis because, in many cases, these responses do not reveal the true point of view of the respondent(s).

Examples of Double Barreled Questions

This question is requesting a lot of information from respondents at the same time. Respondents would end up providing answers to none of them or your respondents would focus on the question that appeals more to them while ignoring the other.

Double-barrelled questions create unnecessary complexities in surveys. To prevent this, try to split your compound question into 2 separate questions: